Est. 2012 · Lahore, Pakistan
About Us
A digital magazine mapping Lahore (and Pakistan) through its people, places, and lived culture since 2012.
Who We Are
From Postcards to
a Cultural Platform
Launched in 2012, FLWL (From Lahore With Love) began as a platform to share our founder’s photographs of Lahore, lovingly transformed into postcards. What started as a small digital space on Facebook, and later on Instagram, soon became a postcard love letter to the city. Over the years, our postcards found their way into spaces such as; Liberty Books, the Walled City’s shop in Androon Lahore, Kayal, and Polly & Other Stories.
Today, FLWL returns with a deeper purpose. While our name was born in Lahore, our lens now spans the whole of Pakistan. We exclusively spotlight the country’s art, culture, and heritage - featuring the artists, thinkers, archivists, storytellers, and changemakers shaping our nation’s collective identity. Hence, FLWL is no longer a merchandise store, we’re a digital magazine that is intentional, rooted and proudly focused on celebrating Pakistan’s creative soul.
Over the years, our work has been featured on both local and international platforms, including Asia Society, The Culture Trip, Paperazzi, Sunday, The News International, DAWN Images, GT Magazine, FM89, Planet FM94, PTV, Homegrown Voices, Pakistan Today, and more.
500+
Stories Published
1000+
Voices Featured
14
Years of Publishing
The Team
Sonya Rehman
Founder & Editor-in-Chief
Sonya is an art and culture journalist with over 15 years of experience. Her debut book, 'Embroidering Dreams: 50 Years of Empowering Women and Preserving the Craft of Needlework,' explores the legacy of one of Pakistan's oldest non-profits. Her second book, Wolfie, a children's novel published in November 2022, has since been incorporated into the English curriculum of two school systems in Pakistan. In 2024, Wolfie was included in The Bombay Review's list of 50 Women Writers – 50 Books from Pakistan in the 21st Century.
Sonya earned her MS in Print Journalism from Columbia Journalism School in 2010, where she was awarded both the Fulbright Scholarship and the Pulitzer-Moore Fellowship. To date, she has written over 500 articles for a wide range of local and international publications, including Forbes, TIME, The Diplomat, Al Jazeera, Esquire, The Wall Street Journal and The Friday Times, among others.
Alongside her writing career, she has also taught at several educational institutions, including the Lahore School of Economics, Information Technology University, and The City School. She has also conducted workshops on journalism and creative writing at Lahore University of Management Sciences, British Council, and The Last Word.
Saad Sarfraz Sheikh
Managing Editor
Saad is an independent photojournalist and writer based in Lahore. Regarded as one of Pakistan's leading photojournalists, his work has documented the country's political, social, and cultural landscape for over 15 years.
He began his journalistic career as an Assistant Editor at well-known English-language newspapers in Pakistan, including Daily Times and The Friday Times. Reporting in an eventful region also led him to pursue photography, capturing important regional developments and contributing images on a freelance basis to agencies such as Getty Images, Demotix, and Corbis.
After completing an MA in Global Journalism from the University of Sheffield in 2012, Saad began working independently as a photographer and journalist covering Pakistan. His work has appeared in publications including TIME, Al Jazeera, Esquire Middle East, Foreign Policy, Pulitzer Center on Crisis Reporting, Roads & Kingdoms, Herald, Forbes, The News on Sunday, Vogue India, and NowThis, among others.
Saad also holds an MPhil in Public Policy from Forman Christian College and has conducted several photojournalism workshops across Pakistan, including delivering a TEDx talk in 2013 on photography as a medium of storytelling. Outside journalism, he is also a percussionist with Quadrum, Pakistan's only dedicated percussion ensemble.
Yasir Khan
Web Developer & Technical Manager
Yasir is a software developer specializing in modern web technologies, with a primary focus on the MERN stack and Next.js integrated with headless CMS solutions. He has worked on multiple web projects, building scalable, high-performance websites designed to serve thousands of users efficiently.
His expertise lies in developing robust full-stack applications, optimizing performance, and delivering reliable digital experiences aligned with business goals. Yasir is passionate about writing clean, maintainable code and contributing to solutions that combine strong engineering practices with real user needs.